Every store owner knows that it can be hard to foster an atmosphere that caters to a diverse audience. While your store may be targeting a specific demographic, you undoubtedly want to make it appealing for anyone who enters. One thing that many store owners are finding they are trying to achieve more now than ever is serenity and relaxation. Customers want to visit stores that let them chill out and look at the products without feeling the stress often familiar in many busy retailers. If you’re hoping to create a serene and relaxing retail environment, continue reading below. You may also want to consider working with a visual merchandising group in Las Vegas.
Visual merchandising in Las Vegas requires an expert eye and attention to detail. These experts can help you achieve whatever goals you have as they have the experience and resumes to show. Whether you run a niche holistic healthcare shop or a maternity clothing store, creating a serene and relaxing retail environment is something you may be trying to achieve. The three tips below will help you do it. These tips include ideas for design, color, and lighting. While, of course, you can implement some of these changes yourself, working with the retail visual merchandising expert in Las Vegas is for sure going to be the best path forward.
Go Neutral
One of the best things that you need to remember when creating a serene and relaxing environment in your store is to go neutral. Neutral colors are excellent for inducing feelings of peace and relaxation. Colors like light beige, white, light blue, and olive green are excellent for keeping things cool so the customers don’t get too overwhelmed. When implementing these neutral colors, try and target some of the more prominent aspects of the design. For example, the wall colors will look great in a neutral color and help keep things bright and airy, allowing customers to see the products. You can then continue with the neutral pattern with some of the furniture you may have throughout the store and display cases. If you need help designing these display cases, then working with a visual merchandising group in Las Vegas will be essential. They not only are going to help you pick the colors to create a relaxing environment, but they’re also going to know which materials are best to use for your display cases to achieve the relaxing and serene environment you’re striving for.
Go Natural
Not only do you need to be thinking about colors, but you also need to be thinking about the materials. Natural materials are ideal for creating a serene and relaxing environment. Imagine light birch floors or unfinished pine shelves. You can also add in light-colored stone materials and other earthy elements. These natural elements will create a space with an eco-friendly feel so that customers can zen-out while they shop. You may even want to splurge on some custom wood furniture or displays that are made from natural materials so that you can fully commit to the natural feel. If you are unsure where to start with your natural materials, you should consider getting inspiration from some other stores. Start touring other shops and see what kind of elements they are using to bring zen and serenity. With some ideas and help from a visual merchandising firm in Las Vegas, you will be able to create a perfect place to host your customers. If you have any questions about your new franchise or home-grown shop, the experts at these firms can help you to meet them.
Go Warm (With Lighting)
While you want to go light and bright with colors when striving for serenity, you should steer clear of bright fluorescent bulbs. Instead, compliment the lighter colors and natural elements with warm lighting. Under-shelf lighting, ceiling lights, and other accent lamps you have throughout your space should emit a warm light. These lights will make your space feel more homey and relaxing. Sometimes you walk into a store, and their overhead lighting can be very unflattering and create a space that is more reminiscent of a hospital. To prevent this from happening, use bulbs that emit light below 5600K, closer to 4500K. You can also get some Edison bulbs which you can use in pendant lighting. Warm lighting will bright out the warmer tones in the materials and colors you use and create an overall ambiance of peace and tranquility. Shoppers will enjoy perusing your shelves as they won’t be overwhelmed by the harsh lighting overhead.
When striving for a relaxing atmosphere in your store, you may find yourself running into some hurdles along the way. Working with a professional designer and a retail visual merchandising company in Las Vegas are great ways to ensure that your space embodies your vision. Ensure that you are implementing neutral colors like beige, white, light blue, and olive green, as these will complement natural elements like stone and wood. It will also make space seem brighter and bigger. With some warm lighting to bring everything to life, you will have an ideal space where customers can comfortably find what they need.
Sometimes getting the design inside your store can be stressful, especially if you are working on a budget. Many design firms can accommodate varying budgets and ensure that your store looks excellent without going way overboard with the costs. Even if you think you would instead save the money for another aspect of your company, it might not pay off the way you hope. Customers value stores that put effort into their outward appearance and the shopping experience. Neglecting your store’s design is an easy way to lose customers. Consider the updates above and bring your store up to its full potential.