The small business sector continues to grow rapidly at a rate of 3.3% year on year, accounting for 70% of the United States ‘ total economic growth. Online small business has especially seen a surge resulting in huge competition for traditional retailers. To strive, traditional retailers are competing with both online retailers and direct competitors, but an advantage traditional retailers utilize over others is the use of a  Visual merchandising firm in Las Vegas to compete favorably with competitors.

 

Retailers stand out by making their products appealing to customers through VM. Traditionally, people are impulsive towards buying goods because they appeal to them; they are first drawn to how appealing the store’s exterior is, to how the goods are strategically arranged to make them appealing. Making a small store this appealing is an art and this article explains how it is being practiced by retailers. A retail visual merchandising in Las Vegas helps in designing small stores using VM principles.

 

Small businesses do take advantage of the web to target local audiences and attract them to their store, thereby competing with online retailers by combining the power of the web and their physical presence.

 

Getting Discovered in Search

 

While small businesses primarily maintain a physical presence, this means that their source of customers is limited to the amount of traffic that is obtainable in that area, thereby limiting them to compete with other stores selling in that area. Getting discovered in search results is an effective way retailers are using to expand their reach.

 

Search engines such as Google search offer a free feature for local businesses to list their store location on Google map. They provide useful information such as their business name, services offered, and contact information. When a consumer in that locality makes a search requesting similar goods or services, Google shows them the contact information and direction to the nearest store, thereby bringing in new customers that may not be familiar with the area and giving small businesses an edge over others.

 

Making a lasting First Impression

 

Small businesses had to put up with several competitors, and there may be more than one store selling competitive products on a lane. Impulsively, a consumer will approach the store that looks more appealing, making outward appearance an important factor small businesses considered to beat competitors.

 

Maintaining a clean sidewalk and windows and designing the storefront to be more appealing give prospective customers the idea that the store has quality products. Small businesses employ the service of a Visual merchandising group in Las Vegas that specializes in designing an appealing storefront to give a positive first impression.

 

Increasing Visibility through a legible Storefront Signage

 

One thing that can impact physical store visibility is storefront signage; commuters are mostly in a hurry and can easily overlook a store that offers what they need if the signage isn’t legible. A way retailers are ensuring legible signage is by pasting bold signage that is painted with non-reflective color. This way, commuters in the vehicle can easily see what the store offers; they paste smaller signage around the window for pedestrians.

 

The storefront signage is chosen to match the exterior design, adding to it aesthetically. Visual merchandising in Las Vegas makes this a less arduous task to small store owners. They help in choosing a suitable style that matches the store exterior.

 

Creating an appealing Windows display

 

Windows display is an effective way retailers are using to attract customers. By changing their windows display to match customers’ preferences and the season, they offer a fascinating view of their store that keeps customers engaged.

 

They sought the help of a visual merchandising group in Las Vegas to help in determining customers’ preferences and the best designs that suit each season. They tell stories that appeal to individuals. This way, customers feel a part of the store.

 

Using Impressive Outdoor lighting

 

Outdoor lighting adds a special effect to the store exterior. Retailers use it to brighten up the environment and add special effects to the exterior designs. It helps to accentuate little details such as the store signpost, thereby ensuring increased visibility.

 

Creating an Organized product display

 

Aside from ensuring an appealing exterior to lure customers, physical store owners are conscious of their store interior and product display. They ensure their products allure customers by arranging them in an organized way. One such way is making new products accessible by placing them at the store entrance. Depending on the season, they place seasonal products at the store entrance to make them easily accessible.

 

To ensure consumers browse through other products in the store, they placed in-demand products at the back of the store, and at checkout, they highlighted products that may be appealing to customers. This way, customers can browse around the store and pick as many products as they need.

 

Providing a Comforting Environment

 

Local small businesses’ advantage over their online counterparts is that they provide an immersive environment for their customers. Customers can feel and smell the products, thereby getting familiar with them. Small businesses are capitalizing on this by ensuring a comfortable environment for customers.

 

Customers sometimes spend more time in the store. To make it feel like home, a comfortable room and sitting are provided. They add nice scents and ensure soft music is playing in the background. With such experience, the customer is encouraged to visit the store frequently.

 

Small kiosks that may not have the space for a room ensure comfort by providing a spacious environment for customers to browse through products and rest when needed. They employ retail visual merchandising in Las Vegas to help in arranging the store professionally to give it comfortable spaces.

 

Brand Engagement

 

Brand engagement is an effective method that physical stores use to compete with competitors. This is done by offering redeemable reward points and offering discounts for loyal customers.

 

They organize seasonal contests that consumers always look forward to and engage with their customers on social media. They paste their social media handle on easily-accessible surfaces and encourage their customers to look them up.