The store itself is not only the place where transactions take place, but it is also the hub that is meant to attract potential customers.
Revamping the store is a brilliant marketing strategy to implement to attract customers. It is a perfect way to explain what the business is about. When done correctly, it increases the chance of getting new customers every day. So, it’s imperative to know where to start.
This article is the collection of all the information acquired from the best visual merchandising groups in Las Vegas so that companies can take the proper steps to ensure that every customer that walks in goes out with a purchase!
Keep it Seasonal
The first thing various experts in the domain of retail visual merchandising in Las Vegas encourage is to ensure that the company follows the themes that occur every year. For instance, if it is Christmas, then the shop decoration should reflect the warmth and joy of Christmas. Furthermore, these seasons are an excellent way of placing unique decorations that would circulate on social media among customers. This, in turn, would attract more people into the store.
Use the Color Theory
Many visual merchandising firms in Las Vegas have a team that constantly talks about the importance of color theory. According to the Interaction Design Foundation, “Color theory is the collection of rules and guidelines designers use to communicate with users through appealing color schemes in visual interfaces.”
Now, what does that mean? In simpler words, it means understanding how to use colors so that it draws the customer toward the retail store. For instance, using bright colors or contrasting colors might make the customer associate positive feelings towards the store. So get creative with the splash of paints here and there!
Patterns Make Perfect
Like the colors, professionals in visual merchandising from Las Vegas also discuss the importance of patterns. In this fast-paced world, customers are visual learners. If they have never seen the store before, they might remember the patterns on the walls or the floors before even memorizing the brand’s name. It is best to ensure that the pattern is not too less that it is not even noticeable, or too much, which would distract the customer from the product. One should consult an interior designer before thinking about patterns in their retail store.
Display Products
Of course, nothing is more important for visual merchandising groups in Las Vegas than displaying products. They focus a lot on the orientation and how their product is displayed. They also make sure that newer products catch the eye of the customer even before they enter the store. Other than that, they also make sure that the products do not steal each other’s spotlight, and every product gets to be displayed perfectly to all the customers.
For every visual merchandising firm in Las Vegas, the top priority is making sure that the customer gets to see every product even if they do not buy anything from the store. This is why it is wise to consult professionals, especially product displays.
Look for the Latest Social Media Trends
It cannot be stressed how important following the latest trends in social media is. It is a powerful tool for understanding what the customers are looking for. Some important questions can be answered through social media. These include:
- What backdrop are people preferring?
- What decoration is more likely to attract customers?
- What are customers looking for in brand aesthetics?
Furthermore, brands can also get creative with the latest memes circulating on social media and try to attract a younger audience.
Focus on the Lights
Experts in visual merchandising in Las Vegas have also highlighted how vital good light is important not only for the illustration of products but also for the overall ambiance of the store. Here are a few things to keep in mind:
- The store should always be well lit. It should neither be too dark nor too bright.
- There should be lights around the products on display
- Use seasonal lights, such as fairy lights, whenever needed.
- Neon lights are trending lately. It is best to incorporate those in the retail store if possible.
Show not Tell
“Customers love being shown, and this world is moving too fast for people to wait and listen to stories about the product.”
According to a senior expert in retail visual merchandising in Las Vegas, the business needs to illustrate what the company is about. This could be through wall art, creative pictures in the store, and various forms of art. This lets the customer know about the brand even before stepping foot inside the business. It is proven to be a way more effective method than retail workers explaining the product to the customers, especially if it belongs to a niche category.
Keep the Budget in Mind
Once a company has decided on the plans for revamping, it is also essential to consult the professionals when it comes to the budget. The company should always have a place for temporary, seasonal decorations in the budget and a portion in the budget to accommodate annual changes in the store. Usually, many business owners get a little bit too ahead of themselves and stretch their budget, causing them to reevaluate their entire plan. This could be time-consuming and also very bad for the company if the revamping causes any delays.
Remember, this task can be a little daunting for newer businesses, but once they get the hang of it and see a positive difference in their business, it will definitely be all worth it. Revamping the store can be fun for both the owner and the customer as there are always little surprises for the customers, and they would always be anticipating what may be coming next!