Hotel interior design is incredibly important when it comes to maintaining a positive experience for all your guests, and these, planners, your staff, and we figure anybody that steps into your retail property. The way you design your hotel sends a message regarding what kind of audience you’d like to attract, helps communicate the promise of your brand, and highlights all that your organization has to offer. You can accomplish this by communicating your ideas with a visual merchandising group in Las Vegas.
Hotel interior design is not as simple as most people would like to believe. It is much more than expensive furniture and sleek lines. To that effect, we have put together several expert industry tips and tricks gathered from properties worldwide and hope you understand the importance of Hotel interior design and how even the littlest of changes can have a big impact on it.
Hotel Interior Design Matters
Competition in visual merchandising in Las Vegas is fierce out there, and several hotels continue to struggle to keep up with the competition to make a name for themselves. Guests may not agree with it, but they do end up choosing hotel properties that match their aesthetic, their views, and their expectations of what a hotel should be.
Here are some of the things that well-designed Hotel space with the help of a retail visual merchandising Las Vegas can do for you:
- Convey your brand promise
- Target your desired audience better
- Help your business stand out from the crowd
- Gain recognition within the local community
- Inspire reputable event planners to book their events at your property
Interior Design Focus
It is not possible for a design to please everyone. Consider your foundation before creating your design. Who are your main audiences? How are you going to engage them? What are the best ways to visually convey your brand promise? Make sure to keep this focus in mind when selecting your theme, artwork, furniture, and other items.
The Psychology of Colors
When it comes to choosing colors for the interior design of your hotel, psychology plays an important role. A soothing hue like blue or green is ideal for the bedroom or the bathroom because it promotes relaxation.
Yellow can be used as a conversation starter in areas of business or in nooks for conversation. Especially when paired with grays or metallics, purple lends an air of sophistication, luxury, and opulence.
Color psychology also takes into account saturation and shade. As a general rule, light colors seem airy and brighten a room. By contrast, dark colors seem elegant and sophisticated. Light colors like gold and cream look great in an open lobby, while burgundies, purples, and grays would suit an intimate space like the bar better.
Form and Function
It is imperative that the style of your hotel’s interior design does not detract from the function of your guest rooms. Your guest rooms should have easy-to-operate features. All the equipment in the room should be easily accessible to new guests, including door handles, switches, and faucets. It may sound simple, but it is very easy to get this wrong.
In all your public spaces, you should also strive for a balance between form and function. Consider the following:
- Provide comfortable seating and adequate lighting in the seating areas, including overhead lighting and table lamps if necessary.
- Make lobby areas accessible to guests with mobility issues and open for foot traffic.
- Areas with high traffic should have durable flooring.
- Signage should be provided to facilitate navigation.
- Your design choices should reflect how each space will be used.
- Mix-use areas should have complementary colors to allow for different layouts.
Take Inspiration From Your Location
Whether visitors are visiting for business or pleasure, they have a reason to be at your location. Incorporate a few local touches to give them a sense of belonging. A few examples of this are building materials, color schemes, architectural features, period styles, and decorative elements that directly reference the destination.
The Coconino National Forest surrounds the Ambiente Hotel in Sedona, Arizona. As a result, its interior design is eco-friendly and sustainable. According to its website, Ambiente has a strong commitment to the sustainability of the environment. It has a modern and organic architecture that easily complements the topography surrounding it and minimizes any impact on the land nearby. At dusk, the bronze-tinted glass reflects nature around it, creating a stunning, reflected silhouette.
Guest Rooms and Furniture
Investing in new guest rooms is a significant capital expense, and you may not be able to do so for some time. Design your rooms with durable materials and timeless themes that will endure for years to come.
Keep the main components of your room design simple in order to future-proof it. This can easily include walls, bedding, flooring, pieces of furniture, and bathroom fixtures.
To add personality and reflect current trends, use small fixtures, movable items, and accessories. Therefore, you will only have to make small adjustments to make your rooms look current every time the trends change.
Find out exactly what guests want from the new design when you are launching or redesigning a big project. Guests, staff, and others can be shown pictures of proposed design elements to see what they think, even if you don’t have the resources to provide an in-person mockup.
Highlight the Local Art
Developing a relationship with a community can help a hotel achieve greater success. Identify spaces in your property where artists and local art can be displayed. It allows your guests to experience more of your location’s culture, helps you create strong bonds with local businesses and artists, and can boost your hotel’s interior design greatly.
A lobby, dining area, guest room, and transitional space such as a hallway are areas that work well for art pieces. In addition to offering pieces for sale to guests, you can keep a constantly-changing collection.
Perhaps it is time to look into a visual merchandising firm Las Vegas for your hotel. Are you ready for it?