The design and layout of a retail store is one of the most effective strategies for engaging customers and increasing sales. A store’s layout can be used to influence the actions of a customer by providing natural direction towards products and displays. While customer service and quality products should be a priority, be sure that you don’t overlook the importance of a well-designed space and layout.

 

A Good Layout Provides The Backbone For Effective Merchandising

 

In order to move merchandise effectively, your store must be designed to accommodate and promote your products. Your store layout creates a path for purposeful merchandising. A good layout can encourage sales, while poor layout will deter them.

 

Design And Layout Can Determine Customer Behavior

 

By designing your layout to accommodate a specific flow of traffic for throughout the store, you can influence how your customers shop. A strategic arrangement of store departments, fixtures, restrooms, and more can help to keep customers in your store for longer periods of time and therefore increasing the possibility that they will make a purchase.

 

Store Layout Helps Maximize Available Space

 

Regardless of the size of your store, you likely have individual limitations in terms of available square footage for merchandising. In order to promote an effective amount and combination of products, you will need to make the most of the space you have. Your layout plays a significant role in achieving the maximum potential of your available space by allowing you to make crucial adjustments in where you display products and how you display them.

 

The Right Design Can Prevent Shoplifting

 

Shoplifters are experts at finding vulnerable spots in a store’s layout allowing them to hide items without being detected. By designing a space with clear lines of sight for employees and clever placement of fixtures and displays, you can deter shoplifting or at a minimum make it difficult for them to run out of the store giving you an opportunity to stop them.

 

Effective Store Design Makes Customers Feel Comfortable

 

You want customers to at ease when they’re shopping in your store; this helps encourage them to linger through your aisles or departments and increases the potential of them making a purchase. With a well thought out store design, you can create a welcoming and comfortable space that will engage and encourage. Displays, fixtures, interior design, and available space all play a role in helping a customer enjoy their time in your store.

 

Layout Can Be Used To Encourage Additional Sales 

 

Strategic organization, placement and promotion of products can be used to entice shoppers into buying more than they originally intended. Designing displays with a focal product surrounded by complimentary items subconsciously pushes the customer into considering more items. Likewise, placing intriguing and affordable items near the checkout area will likely result in a shopper placing one or more extra items in their bag.

 

For Las Vegas retail design that is effective and strategic, contact our team at Heather Allen Design Group today.

 

Heather Allen Design Group
5275 South Arville Street #104, Las Vegas, NV 89118
(702) 547-1616